high inventory lingering nightmare, after senior home, layoffs, pay cuts, a substantial decline in profitability...... Lining in a difficult transition dilemma. chess set, in full swing, change unpredictably situation, especially in order to feel the thrilling spectators. Even Japan, Li Ning Co moves frequently, first announced by the 750 million strategic investment, and then release the layoff signal, the market attracted the attention of. The market for all kinds of reactions, all Li Ning Co responded: This is the "strategy step change initiative". Fro Cheap air jordan 12 for sale online free shipping m 2010 offered the rebranding, the Li Ning Co has entered the third year of reforming. Take the initiative to change, this is a good thing, but since 2011 came about the performance decline, high-rise home news, and people can not help but ask: once brilliant domestic sports brand of big brother, what ? 2010, "the cost of June 30, 2010, the Li Ning Co, is an important day. On this day, Lining issued a strategic transformation of rebranding, including a series of measures to change the channel logo, adjust and optimize the structure. For brand remodeling, channel s Retro jordans for sale trategy start reforming, Li Ning Co CEO Zhang Zhiyong will be interpreted as: for long-term development considerations. "Before 2008, China sports basically is through distribution covering multi shop to grow, but once the growth rate down the growth of the driving factors to our industry competitiveness -- the key to brand innovation and product innovation, which is why we at this stage must be re positioning the core reason for the brand." "for brand DNA, change" from the market price to the market value, this is the Lining brand remodeling, executives most often men cheap foamposites tioned. "In our brand research, fashion, cool, global vision, Chinese consumer preferences are the three indicators." The may be eager to show "fashion", "cool" brand personality, brand remodeling after the first Lining advertising 90 Lining filled with "don't take my old compared with others", "the way you arrange for me to always let me get lost" with 90 rebellious words, instead of the original always follow the Lining brand grew up in middle-class consumers completely abandoned. may be eager to change from price to the market value of the market, re branding Lini Retro jordans for sale ng also made a bold decision: by raising prices to narrow the gap between brand and the international movement distance. In April 2010, the Li Ning Co announced the first shoe product price 11.1%, clothing products price increases 7.6%; the same year in June, the Li Ning Co announced that the average price of footwear products increased by 7.8%, clothing products price 17.9%. 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