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& Nbsp; & nbsp; "hook" to where where bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero cheap foamposites adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague information communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also conti jordan 3 katrina 2018 nue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not Retro jordans for sale only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand product variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the curre jordan retro 14 white/fuchsia blast/black nt domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas playe buy cheap jordans online rs who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the main sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the c Cheap jordans online air jordan 11 blackout for sale oncern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be see jordans on sale online n. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also lack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp;Nike Hyperposite Guy PE debut show people 2014-07-10 11:48:41 & nbsp; in our eyes seems to have been no Hyperdunk Nike Hyperposite then fire, and not so many people wearing on the pitch. But all this is only a surface phenomenon only, it can not be that it is not a good pair of shoes, we can take a look at how many of the NBA players wearing it, Aldridge, Chris Bosh, Rondo, Anthony Davis, Stoudemire and so many players inside and outside the lines were wearing different style of play, eBay recently released a pair of well-known websites Rudy Gay played for the Sacramento Kings PE shoes. Futuristic silver with bright purple texture K cheap air jordans ings, suddenly let the shoes are so compelling, there is autographed on the outside of the upper Guy. & nbsp; & nbsp; & nbsp; & nbsp; as we continued reports of this pair of Nike LeBron 12 "Cork", although not yet been officially released, but the shoes are selling information "leaked the rumor." Whole vamp with cork material to build, with black Posite material, let no longer monotonous, combined gold details of the modification. All of the outstanding design is expected to continue predecessors allowed glory, it is learned that the shoes will be on sale September 12th overall, item number 768829-100, priced at $ 250, interested friends might concern you. Nike Air Pegasus '89 new color commercial information 2014-09-01 12:00:34 & nbsp; Nike's classic retro shoes Air Pegasus 89 this year is the 25th anniversary of its birth, after earlier version released Woven overwhelmed Nike has brought us a pair of new color, the overall use of cold gray with a black do details of the modification, and the use of other specified combination of high-quality suede shoes mesh material composition, the shoes still maintain the original contour, it learned shoe store atmos currently in Japan already on sale, priced at 10,000 yen, Shop will be listed in late, like friends can pay more attention to the. & nbsp; recently for its popular retro Nike Air Max 93 shoes launched a new color, gray overwhelmed designers use to render the whole, the use of nubuck leather and nylon fabric as the main material, the shoes overall low-key exceptions, but very symbol Color demand trend circle, but the shoes breathable indeed general, perhaps not suitable for summer wear. It is reported that some stores selling shoes has landed, and interested friends may wish to look it.Air Jordan VIII "Take Flight" and Air Jordan IV as a "UNDEFEATED" similar color and concern, although the sale in January 28th for a period of time a air jordan 11 space jam for sale nd distance, but there have been a lot of shoes many friends eager to prepare to start. If you think the official picture may not be in kind, then you'll find it when you look at the real map - Air Jordan VIII "Take Flight" is so beautiful. Dark green shoe collocation black orange Jumpman logo details, punchline vividly presented on the tongue. There should be no objection to these shoes except that they have to be bought The Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Sourc jordans on sale mens e: TitoloConsortium adidas this fall and winter and Munich fashion brand Kind of Guise A hand in hand to bring a new joint series. In the 1980s classic shoes New York as a blueprint to, black, two pairs of white color were retained representative in bottom mesh around, suede fender and complicated waffle outsole design, and the shoe body and tongue injected with stereo texture of the material, and then with the details of the insole is the highlight of the "acorn" theme. Consortium x A Kind of Guise Adidas New York series will be officially launched in October 31st. source: HYPEBEASTThe Jordan Super.Fly 4 is the next installment of the Jordan Super.Fly series set to release from Jordan Brand. This silhouette is one of the more popular shoes from the brand aside from their Air Jordans series. Advertisment Adding some upgrades while keeping its traditional look, the Jordan Super.Fly 4 is built with a one-piece, no-sew base that offers mesh detailing for lightweight breathability. The shoe keeps its Zoom cushioning that looks to be complete with FlightPlate. An external heel counter is built on the back for stability for the foot for all motion movement. As of right now there is no exact release date set for the first launch of the Jordan Super.Fly 4, as reports have them debuting later this October 2015. Check out the detailed photos of one of the upcoming releases as well as a few other colorways below and let us know what your first thoughts of the silhouette are in the comments section? Source: US11Previously reported the "air dunks 2" will be filmed for everyone, including the new lineup of LeBron James will become a star. In this regard, "big air dunk" original director Joe Pytka was poured cold water, think the sequel to the shooting is not a good idea, doomed to failure. Joe Pytka believes that "big air dunk" for football was the hottest player Michael Jordan, starred in a number of strong predecessors Larry Bird, Charles Barkley, Patrick Ewing and other support. And now the most popular player is Stephen Curry, rather than LeBron James, that "Air 2" to surpass the previous dunk. For the former director of the speech, you are what?The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) as a skateboard series products and surrounding output, Nike and SB joint slip of the hand has this thing is It is quite common for. A few days ago just released Blazer Mid XT orange? Not long, smooth hand Lance Mountain exclusive custom for the legendary Nike SB? Zoom Blazer Mid "friends and family" series. Lance Mountain I also participated in the design, the shoe body color selection color blue - Huang Zi, inspired by the 70s concert posters, Lance had the gradient pattern in his skateboard design; and the upper left foot of the "78" and "17" on behalf of Blazer series for the first time on the new year and the Skateboard Magazine issue of the year. The specific release date has not been released, interested friends please pay attention to the Nike website and our subsequent messages.Adidas latest Flux Racer Asym ZX shoes to change the traditional shoe, for the upcoming spring and summer the best full preparation. This time the upper with advanced Primeknit knitting material, bring better permeability and comfort. The upper with a beautiful lake blue, bring a cool feeling. At the same time, this pair of contour smooth integration of the shoe to retain the original in the end of the shoe and structural details, and with the asymmetry of the lace design and transparent design, the trend is full of flavor. It is reported that the shoe will be officially on sale in April 14th, like the friends do not miss it. 2012-3-19 09:53 upload and download the attachment (107.9 KB) but for inspiration from the outdoor street wearing Adidas Originals DMD Trabb shoes make classic wading boots more slender foot, into a drum in the novel. The upper part of the use of a brown suede material and waterproof canvas material, that is concerned with the design of the webbed toe shoe is well known to us, then PU outsole and white collocation behind the zipper, wearing comfortable and convenient at the same time, there are a lot of zippers after colorful the scenery. This section is now available on Caliroots, and friends who like you can pay attention to it. Nike Sportswear uses classic Dunk shoes to design Dunk, Hi, Skinny shoes for girls, and slimmer shoes are better for girls. This time, Nike brought Paul Marrot Dunk Hi Skinny Supreme, it seems to be made for girls. This pair of inspired by the nineteenth Century pop culture Marrot Dunk Hi artist Paule Skinny shoes for girls love pink shoes covered with different colored bird patterns and white spots, bright white collocation midsole and white swoosh. together with the sale of a pair of black color. But we can only see this pair. Such a pair of pink shoes, like shoes dressed girls must not be able to withstand after seeing it. this pair of shoes will be on sale at the Nike Sportswear stores this weekend. Please enjoy your attention. source: highsnobiety kidulty; pictures related to this topic are as follows: b9f66d24aca07fbc1c86e7a0fc290165.jpg pictures related to this topic are as follows: nike%20sportswear%20x%20paul%20marrot%20dunk%20hi%20skinny%20supreme01.jpg